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Cold Chain Logistics: Innovative Solutions To Supply Chain Challenges
Ronni Rombe, Director Of Supply Chain Procurement Qa Rsg, Mcdonald's Indonesia

Nationwide distribution always has its challenges; state restrictions and infrastructure limitations play a crucial role in ensuring effective distribution.
The challenges facing the cold chain industry in distribution are also unique. These challenges arise mainly when dealing with countries comprising numerous islands. The distribution of perishable goods, such as food and pharmaceuticals, across these islands poses a significant logistical challenge due to the need to maintain the cold chain throughout the supply chain process. Multimode types of transport often exist to bring goods from one point to another.
One key strategy to overcome this challenge is establishing distribution points in several significant cities strategically located to serve as hubs for distributing goods to different regions. By setting up these distribution points, we can ensure more efficient and timely delivery of perishable goods to various locations, even in remote areas.
Another essential aspect of effective distribution is using multi-chamber trucks of different sizes. These trucks are equipped to transport goods at different temperature requirements, enabling us to cater to the diverse needs of various products while optimizing costs and maximizing efficiency.
In many cases, there are several restrictions regarding the size of trucks and the timing of deliveries. Building a solution around these restrictions is key to ensuring effective distribution in the country. Understanding and adhering to these regulations, we can navigate the challenges and ensure compliance while meeting our customers' demands
However, it is important to note that in many cases, there are several restrictions regarding the size of trucks and the timing of deliveries. Building a solution around these restrictions is key to ensuring effective distribution in the country. By understanding and adhering to these regulations, we can navigate the challenges and ensure compliance while still meeting our customers' demands.
Overcoming the cold chain challenges requires a strategic approach encompassing distribution points, utilizing multi-chamber trucks, and building solutions around existing restrictions. By implementing these strategies, we can enhance the efficiency and effectiveness of our distribution processes while ensuring the quality and integrity of perishable goods throughout the supply chain.